Accurately Targeting Homeowners with ARMs

BUSINESS BENEFIT SERIES: Mortgage Marketing

Industry: Mortgage Origination

Problem: Mortgage Marketers have a difficult time targeting homeowners with ARMs for refinance campaigns because their lead lists do not include essential data for accurate targeting, including presence of an ARM, ARM type or reset date.

Solution: Obtain highly targeted marketing lists that include detailed mortgage information, including reset date, margin and index, keyed directly from county records.

Accurately Targeting Homeowners with ARMs

Typical Business Process:

Mortgage marketers looking to target homeowners with Adjustable Rate Mortgages (ARMs) for refinance, typically profile leads by origination date, loan amount and lender-specific criteria such as sub-prime. They often struggle with pinpointing key prospects due to the unknown variables associated with the list including, whether the lead has an ARM, if the ARM is active, is it a 2/28 or 3/27, when the reset will occur and what the margin and index will be at the reset. This lack of essential information creates a scenario in which the prospects may not be qualified for their offer, leading to average campaign response rates and ROI.

Alternative Business Process:

Through our Custom Data Solutions, obtain targeted marketing lists that include essential mortgage information, such as reset date, margin and Index, keyed directly from the county records. Rather than data built on estimates, our lists are generated using loan information obtained directly from original recorded documents. Working with us, you can build targeted lists that pinpoint your key prospects through refined criteria selections based on up to 21 different variables, including the type of ARM loan, the margin and/or index, the reset date, pay option, prepayment penalty, interest only, negative amortization and more. In addition, we can help you estimate how much the new monthly payment will be at reset as well as past and present payments to customize the offer to the prospect.

Expected Results:

Match your refinance loan program to your prospect profile with greater precision with accurate ARM reset data. Boost campaign response rates, closing rates and ROI with more accurately targeted lead lists built from up to 21 data variables. By zeroing in on your key prospect the first time, ensure that all leads are matched to your program or offer.