Accurately Targeting Reverse Mortgage Prospects

BUSINESS BENEFIT SERIES: Mortgage Marketing

Industry: Mortgage Origination

Problem: Mortgage marketers struggle with identifying eligible prospects for reverse mortgage campaigns.

Solution: Use First American CoreLogic's online ListSource™ service to obtain highly targeted marketing lists of qualified reverse mortgage prospects.

Accurately Targeting Reverse Mortgage Prospects

Typical Business Process:

Mortgage lenders who specifically target prospects for reverse mortgage campaigns are challenged with finding high quality marketing lists that deliver strong response rates and high return on investment. These companies often rely on lists from title companies, which generally provide name, address, loan amount and last transaction date. Marketers then have to manually review these lists and calculate each homeowners length of time at the residence and mortgage amount to zero-in on reverse mortgage-eligible candidates before launching their campaign.

Alternative Business Process:

Through ListSource, our online marketing list tool, you can obtain highly targeted lists of reverse mortgage-eligible candidates as well as individuals with active reverse mortgages. This self-serve tool enables you to create marketing lists that include rich data based on geography, age, mortgage amount, loan-to-value ratio, current equity, current lien information and key demographic data such as age and ethnicity. We also provide a custom match-and-append service that allows you to identify eligible candidates among existing customers based on mortgage amount, current home value, estimated equity, detailed property facts and age bracket.

Expected Results:

By using ListSource to more accurately match reverse mortgage campaigns with the most eligible candidates, you can dramatically increase campaign response rates and corresponding ROI. You can further reduce or eliminate the time and related expense of manually reviewing lists in advance of campaign deployment.