Market Penetration Analysis

BUSINESS BENEFIT SERIES: Market Share 

Industry: Mortgage Origination and Title Insurance
Problem: Mortgage lenders and title companies do not have suffi cient information to accurately analyze the level of market saturation and growth opportunities.
Solution: Use Marketrac to obtain nationwide market opportunity reports that can more accurately identify new growth opportunities.

Market Penetration Analysis 

Typical Business Process:
Marketing managers for mortgage lenders and title companies typically target marketing campaigns for underperforming loan products or mortgage transaction types to large metropolitan areas, where significant opportunity is traditionally known to exist. Unfortunately, these larger markets are often saturated with competing offers, resulting in lackluster campaign ROI. Conversely, ROI might improve if marketers were able to accurately pinpoint growth opportunities in less saturated markets.

Alternative Business Process:
Use Marketrac® to obtain instant nationwide market opportunity reports and create targeted marketing plans directed at less saturated geographic areas. Access Marketrac through a user-friendly, web-based interface and customize your search results based on geography (state, county, zip code or MSA), time period (up to three years of transaction history) and/or loan product or mortgage transaction type. Discover
how your competitors are performing in key geographic areas and tailor your campaign planning to counter competitive threats.

Expected Results:
Marketrac’s nationwide market opportunity reports provide mortgage lenders and title companies with critical insight into competitive market share by geographic area, loan product or mortgage transaction type.  Empowered with a better understanding of underserved territories, marketers can better predict campaign and sales goals based on market potential, and improve campaign response rates and increase profitability.