Customer Acquisition Portfolio Expansion

Client Need

A large mortgage corporation had an existing portfolio of 1.8 million non-mortgage customers. Foreseeing an opportunity to expand these relationships, the organization set out to develop a direct marketing effort. To be more effective in offering a competitive home equity or first mortgage loan, this company needed to gain a better understanding of their customers’ underlying mortgages and market values.

Solution

To achieve the results, First American CoreLogic used Match & Append Database Services to append the clients’ customer data with recorded mortgage information to develop a more comprehensive view. With the list fully populated, ValuePoint® 4, First American CoreLogic's multiple-point method AVM, was applied to estimate current market values.

Results

Using Match & Append Solutions to populate its database and ValuePoint4 to estimate market value, the client embarked upon a successful direct marketing program with a “better than typical” response resulting in an increased number of new home mortgages.