Lost Lead Analysis Solutions

Client Need

A large national lender wanted to analyze 80,000 customer turn downs to determine if the leads were funded elsewhere and if so, with which lender.

Solution

The client file was appended with mortgage transaction information through a simple match and append process. An analysis of the results identified details of each transaction, such as the loan amount and interest rate if funded. This helped the client identify why the customer chose an alternative lender. Any leads without funding history were classified as active and an aggressive call campaign was launched around that particular segment.

Results

The lost lead analysis enabled the client to determine that a competitor funded one of eight loans. The adjustments made based on this research significantly improved the lead conversion. Match & Append Database Services is now an integral part of this client’s ongoing lead analysis and reporting processes.