Mortgage Marketing Solution: Custom Portfolio List Services

Client Need

A large mortgage corporation had an existing portfolio of 1.8 million non-mortgage customers. Foreseeing an opportunity to expand these relationships, the organization set out to develop a direct marketing effort. To be more effective in offering a competitive home equity or first mortgage loan, this company needed to gain a better understanding of their customers’ underlying mortgages and market values.  

Solution

To achieve the results, First American CoreLogic used CMAS (Custom Match and Append Services) to append the clients’ customer data with recorded mortgage information to develop a more comprehensive view. With the list fully populated, ValuePoint®4, First American CoreLogic's multiple-point method AVM, was applied to estimate current market values.  

Results

Using CMAS to populate its database and ValuePoint4 to estimate market value, the client embarked upon a successful direct marketing program with a “better than typical” response resulting in an increased number of new home mortgages.