Profile and Export Mortgage Marketing Leads

Client Need

A Southern California-based lender noticed certain trends with their lead provider: returned pieces due to inaccurate data, sparse data within the counties provided, and the inability to analyze data on the fly prior to purchase. The lender desired an online solution that enabled them to access and select geographic properties as needed, then download them in multiple formats.

Solution

LeadsToLoans®, First American CoreLogic's nationwide mortgage marketing database, met the lender’s requirements by providing: count reports in seconds at no charge, nationwide coverage, ability to conduct custom searches based on mortgage type and interest rate, instantaneous data accessibility with exports in multiple formats, current data, and attractive contractual terms.

Results

The data accuracy and querying capabilities have enabled the customer to conduct highly-targeted direct mail and telemarketing campaigns. As a result, the lender has exceeded their goal of 1% response and 20% conversion.