LeadsToLoans®

Benefits

Qualify prospects before you contact them

Select prospects who meet the precise profile of your target
customer using our flexible search capabilities. Target refinance,
equity and non-conforming borrowers and capture leads for ZIP
codes, counties or entire states. Save valuable sales time and
improve marketing campaign efficiency by selecting mortgage
prospects from a database containing millions of detailed
homeowner profiles.

Our file is updated every day with new homeowner and mortgage
recordings so you have the freshest data available for your
campaigns. The data is collected and processed using strict
quality control measures, such as key verification and
standardization of critical data elements, including property
address, sales and mortgage amounts, and lender name.

Pinpoint qualified leads with precision
Target homeowners with identifiable equity to support a second
mortgage, home improvement loan or an equity line of credit.
Target existing customers for second mortgages, rate and term
refinance, or to consolidate debt. Respond immediately to new
loan origination opportunities with a current and matched
prospect list.

You’ll reduce direct marketing costs by refining your customer list
to homeowners with likely response characteristics. LeadsToLoans
will even format your mailing labels and lists to comply with U.S.
Postal sorting features such as ZIP + 4 and Carrier Route codes.

Features

Open for leads 24 hours a day

• Log on and download leads in minutes 
• Define markets using dozens of mortgage and property criteria
• Customize lists for branches or broker offices 
• Obtain detailed property and mortgage information before you make your first
  phone call 
• Database updated daily with new sales and mortgage transactions

Use LeadsToLoans to:

• Prepare call lists for telemarketing programs 
• Respond immediately to refinance opportunities as interest rates change 
• Open new geographic markets for your business
• Target borrowers who pay premium interest rates with refinance offers 
• Identify niche target markets, such as PMI refinance, high-LTV or mortgage loan consolidation candidates 
• Generate loyalty in key loan officer or broker relationships by providing tailored prospecting lists

Find qualified leads using your Web browser

• Download electronic files to print mailing labels, telephone lists or prospect folios
• Electronic files can be imported into contact management applications and custom databases 
• Select prospects by property type, purchase date and amount, original mortgage balance, mortgage type and interest rate, loan-to-value ratio and much more
• Limit downloads to preset quantities
• Count reports provided in seconds at no charge 
• Data records contain detailed mortgage characteristics, including origination date, lender name, mortgage amount, LTV and financing history

Multiple searching features

LeadsToLoans uses a variety of search parameters and target selections.

Owner and loan information

Non-owner occupancy

Lender name
FHA/VA/conventional

Lender type
Balloon mortgages

Private lender
Equity lines of credit

Loan amount
Second and third mortgages

Loan date
Fixed/Variable

Property location

Census tract

County
Land use

City or municipality
Street address

ZIP code

State

Technical Specifications

Requires Microsoft Internet Explorer v5.0 or higher. Minimum Internet connection speed of 56K is required. High-speed access using
DSL or cable modem, or faster connection, is recommended.

Coverage

Visit us on the Web at www.firstamres.com to see our current geographic coverage.

Customer Support

We help you with product usage, data questions, account inquiries and technical support. Simply call Client Services, Monday through Friday, 6 a.m. to 5 p.m. PT.