ListSource™

Benefits

Zero in on the right homeowners.

Target homeowners with surgical precision using ListSource™, our premier list database for direct marketers. By utilizing multiple data elements such as homeowner address, property characteristic, demographics, buying behavior and mortgage data, you can pinpoint your direct marketing efforts to achieve greater results.

Rely on fresh, comprehensive homeowner data.

ListSource’s dynamic database is updated nightly to reflect the latest property and mortgage transactions, delivering the most up-to-date direct marketing lists available. List criteria are derived from more than 1,100 counties and 46 states, providing the breadth and depth necessary to implement highly strategic marketing campaigns.

Search and save direct marketing lists with ease.

As a registered user of ListSource, you have complete and unlimited access to the database to search list criteria and run prospect lists before purchasing and downloading data. Save favorite search parameters such as detailed mortgage data or specific leads to build direct mail lists quickly and efficiently. Once your list criteria is saved, it is archived for 90 days along with any purchased lists, providing you with the flexibility to return to searches at your convenience.

Additional Benefits

Upon purchasing a direct marketing list, you may download the data in any of the following formats to support your next direct mail, out-bound call campaign, etc:

• CSV Files
• Contact List
• Prospecting List
• List of Records
• Detail Report
• Mailing Labels

Searching list criteria is simple using filters ranging from mortgage-related data such as loan amount and loan date to property characteristic data like property type and current home value. Additional searchable homeowner data includes:

• Demographic Data
• Adjustable Rate Rider Data
• AVM Equity Data
• Phone Numbers

Features

ListSource™ contains direct marketing data solutions such as:

• Main Database: Customize your marketing list by accessing every conceivable homeowner data element from property characteristics and demographics to buying behavior and mortgage data
• Lender Specific: Target your direct mail lists by a specific lender or a specific lender type
• Rate & Term Reduction: Develop homeowner data lists that target those with high interest rates on current mortgages and/or those with mortgages 30-years or more
• Remove PMI: Market to Private Mortgage Insurance homeowners who have earned home equity and are prime candidates for refinance and PMI removal
• Convert Adjustable Rate Mortgages (ARMs): Create targeted marketing lists to current homeowners with an Adjustable Rate Mortgage (ARM) to convert them to a fixed-rate loans
• FHA/VA Loans: Build prospect lists of homeowners with high interest rate FHA/VA loans to convert their existing mortgages to conservative loans
• Mortgage Consolidation: Generate direct mail lists to homeowners with multiple mortgages (first mortgage plus all junior mortgages).
• Home Equity Loans: Produce leads for home equity loans by estimating available equity in terms of dollars ($) or percentage (%) using an automated property valuation
• Free Form List Creation: The search technology and workflow optimization tools available within ListSource automatically update and eliminate duplicate records in real-time as users build search criteria to generate fresh, new marketing leads.
• Real Estate Lists with Mapping: Offers a powerful method to prospecting using street map intelligence for precision marketing.

Additional Features

Specialty direct marketing lists allow you to search by list criteria such as:

• New Homeowners: New & Resale Homes: Create marketing lists of homeowners who bought newly constructed residences or resale homes within the last 12 months and are potential leads for minor to major home improvements such as plumbing, pool maintenance or landscaping, etc.
• Subprime Loans: Connect with homeowners anxious to convert their subprime loans to conventional loans by building direct marketing lists that target specific lenders or lender types.
• Pre-Foreclosure Properties: Search list criteria containing properties and homeowners with current pre-foreclosure status.
• Non-Owner Occupied: Create direct mailing lists consisting of homeowners owning more than one property who are more likely to refinance their investment property as opposed to their primary residence.